
Concept: The fruits of advertising, deleterious as they may be for our complex of needs, produce phenomenons - specifically: lifestyles. A circulum vitiousus of "what we strive for" and "what we are" that faces the fact of the Evolution of the human race, i.e.: "We are billboard beings." (and the advertisement of Reality, becoming distorted, is the oxygen we breathe every single day)
Background: Had to come back with something that wasn't just flashes and stock photography, problematizes the currency of it, but nevertheless returns to it to feed my (our) lungs and keeps the belly full.
Manipulation info: This was shot today on Nanos, Slovenia. I modified the scenery a bit (removed rocks, liquified the road...), shot in a few masked adjustment layers (contrasts, channel hue/sat, curves...), overlayered the sky (it was foggy as hell, let me tell you), retouched the silhouette (there were two people, one had to jump off-canvas, sorry), added the birds and the billboard/TV/whatever hanged on a leash). That's about it, I guess.

















































